Under Armour

x Macy's 

Shop in Shop

Under Armour was moving its shop  down into the OneBelow fashion and trend section of the Macy's Herald Square shop and needed a fresh spin on their space. Armed with conceptual and design ideas, we revamped their shop and created modular mannequin fixtures to illuminate their products and help them stand out from the din of the  surrounding brands. 

Responsibilities: Creative, art direction, concept design

Creative Director: David Waters

3D: Chris Rotondo

The Shop in Shop

Concept