Shop in Shop
Under Armour was moving its shop down into the OneBelow fashion and trend section of the Macy's Herald Square shop and needed a fresh spin on their space. Armed with conceptual and design ideas, we revamped their shop and created modular mannequin fixtures to illuminate their products and help them stand out from the din of the surrounding brands.
Responsibilities: Creative, art direction, concept design
Creative Director: David Waters
3D: Chris Rotondo
The Shop in Shop